NEWSUPDATE: Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times)

Monday, 29 December 2025

Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times)

Stephanie Stacey / Financial Times:
Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents — Companies including Marriott and Hilton push to improve perks and get more direct bookings — Major hotel groups are intensifying efforts …

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