Friend, which launched a $129 AI-powered, always-listening necklace, plasters NYC subway with ads in $1M+ campaign that includes over 1,000 platform posters (Trishla Ostwal/Adweek)

Trishla Ostwal / Adweek:
Friend, which launched a $129 AI-powered, always-listening necklace, plasters NYC subway with ads in $1M+ campaign that includes over 1,000 platform posters  —  The OOH ads blanketing all five boroughs deliberately court controversy  —  The founder of Friend is betting on making enemies.

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