NEWSUPDATE: How Spotify's Discovery Mode has become the new normal in music marketing, five years after its 2020 launch when it faced a backlash and "payola" accusations (Ashley Carman/Bloomberg)

Monday, 25 August 2025

How Spotify's Discovery Mode has become the new normal in music marketing, five years after its 2020 launch when it faced a backlash and "payola" accusations (Ashley Carman/Bloomberg)

Ashley Carman / Bloomberg:
How Spotify's Discovery Mode has become the new normal in music marketing, five years after its 2020 launch when it faced a backlash and “payola” accusations — Spotify's Discovery Mode allows rightsholders to boost their songs in exchange for a lower royalty rate. Most everyone is using it.

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