Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so (Mike Pastore/Search Engine Land)

Mike Pastore / Search Engine Land:
Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so  —  Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates - but they are also less likely to convert.

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