How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing (Alexandra Alter/New York Times)

Alexandra Alter / New York Times:
How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing  —  Keila Shaheen's “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok.

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