At the 2024 Upfronts, streaming services dominated with Amazon Prime Video and Netflix making their debut, and live sports and ad tech were given more attention (Stephen Battaglio/Los Angeles Times)

Stephen Battaglio / Los Angeles Times:
At the 2024 Upfronts, streaming services dominated with Amazon Prime Video and Netflix making their debut, and live sports and ad tech were given more attention  —  Advertising executives who entered Radio City Music Hall on Monday for NBCUniversal's upfront presentation were greeted …

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