Meta plans to let people in the EU directly download apps through Facebook ads; a pilot is set to start as soon as this year with select Android app developers (Alex Heath/The Verge)

Alex Heath / The Verge:
Meta plans to let people in the EU directly download apps through Facebook ads; a pilot is set to start as soon as this year with select Android app developers  —  Meta is planning to let people in the EU directly download apps through Facebook ads, setting the company up to eventually compete with Google and Apple's app stores.

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