Celebrities including aging star athletes are signing deals to put AI duplicates of themselves into ad campaigns helping brands de-age them among other uses (Patrick Coffee/Wall Street Journal)

Patrick Coffee / Wall Street Journal:
Celebrities, including aging star athletes, are signing deals to put AI duplicates of themselves into ad campaigns, helping brands de-age them, among other uses  —  Using AI-generated duplicates, brands also benefit, using stars in ways they never could before

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