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Wednesday, 24 May 2023

Google says it will use generative AI to boost Search ads' relevance based on query context and debuts a conversational experience for creating ad campaigns (Aisha Malik/TechCrunch)

Aisha Malik / TechCrunch:
Google says it will use generative AI to boost Search ads' relevance based on query context and debuts a conversational experience for creating ad campaigns  —  Google is going to start using generative AI to boost Search ads relevance based on the context of a query, the company announced at its Google Marketing Live event today.



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Anthropic's Claude Cowork launch has revived fears about disruption that weighed on SaaS stocks in 2025; Morgan Stanley SaaS index is down 15% so far in 2026 (Ryan Vlastelica/Bloomberg)

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