Google says it will use generative AI to boost Search ads' relevance based on query context and debuts a conversational experience for creating ad campaigns (Aisha Malik/TechCrunch)

Aisha Malik / TechCrunch:
Google says it will use generative AI to boost Search ads' relevance based on query context and debuts a conversational experience for creating ad campaigns  —  Google is going to start using generative AI to boost Search ads relevance based on the context of a query, the company announced at its Google Marketing Live event today.

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