NEWSUPDATE: According to six employees and an internal doc, TikTok and ByteDance staff engage in "heating", or inflating video view counts, to court influencers and brands (Emily Baker-White/Forbes)

Saturday, 21 January 2023

According to six employees and an internal doc, TikTok and ByteDance staff engage in "heating", or inflating video view counts, to court influencers and brands (Emily Baker-White/Forbes)

Emily Baker-White / Forbes:
According to six employees and an internal doc, TikTok and ByteDance staff engage in “heating”, or inflating video view counts, to court influencers and brands — TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos …

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