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Wednesday, 22 December 2021

McDonald's is selling Dynamic Yield, a startup it acquired for $300M in 2019 that helps retailers offer personalized digital promotions, to Mastercard (Kimberly Chin/Wall Street Journal)

Kimberly Chin / Wall Street Journal:
McDonald's is selling Dynamic Yield, a startup it acquired for $300M in 2019 that helps retailers offer personalized digital promotions, to Mastercard  —  Burger chain acquired startup in 2019 for more than $300 million, which was then its largest acquisition in decades



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