NEWSUPDATE: Since rollout of iOS 13, which warns users of apps tracking their location, marketers have collected 68% less background and 24% less foreground location data (Jared Newman/Fast Company)

Friday, 24 January 2020

Since rollout of iOS 13, which warns users of apps tracking their location, marketers have collected 68% less background and 24% less foreground location data (Jared Newman/Fast Company)

Jared Newman / Fast Company:
Since rollout of iOS 13, which warns users of apps tracking their location, marketers have collected 68% less background and 24% less foreground location data — Spare a thought, if you will, for the digital advertisers who have grown dependent on knowing your exact whereabouts at any instant.

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