Equifax and FICO launch Data Decision Cloud, combining data behind their consumer credit scores for a new offering for financial companies and marketers (Larry Dignan/ZDNet)

Larry Dignan / ZDNet:
Equifax and FICO launch Data Decision Cloud, combining data behind their consumer credit scores for a new offering for financial companies and marketers  —  By combining data pools and platforms, the companies hope to find more insights, build better predictive models and manage customer experiences better.

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